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The Legend of Don Julio

2023.07.04

The legend begins in 1942, when a young Don Julio González sees a once in a lifetime opportunity in tequila production. It’s a story of a simple farmer who found his passion and followed it.

Don Julio devoted his life into making the world’s finest tequila. From every piña, expertly balancing the bitter and sweet leaves of each agave to harvesting each plant one by one, picking only the agaves at optimum maturity and health. Don Julio didn’t think of his agave as a crop, he considered them his children. And through his extraordinary devotion to making exceptional tequila, his legend lives on today.

Since 1947, over three generations of the Jimador (agave harvester) families have worked with Don Julio. Their devotion to Don Julio’s process and methods is unmatched and their mastery in planting, farming and harvesting agave have been passed on for generations and can be traced back to Don Julio himself. Without the devotion and care of the legendary Jimadors, Don Julio tequila’s exceptional quality wouldn’t be possible.

Aged for eight months in American white-oak barrels, Don Julio® Reposado Tequila is golden amber in color, and offers a rich, smooth finish — the very essence of the perfect barrel-aged tequila. With a mellow, elegant flavor and inviting aroma, Don Julio® Reposado Tequila is best savored as part of a refreshing tasting cocktail or chilled on the rocks.

Drink responsibly!

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